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Co-author and award-winning scholar, professor, and branding consultant Vanitha Swaminathan joins Kevin Lane Keller -- one of the international leaders in the study of strategic brand management and integrated marketing communications, in this 5th. English. Alternate ISBN: 9780134877952, 9780134878003. 4104. Our solutions are written by Chegg experts so you can be assured of the highest quality!Required Text: Strategic Brand Management, 5th Edition, Keller, ISBN 9780134892498 Supplemental Materials: Case studies- Check Oaks Prerequisites: ECON 200, ECON 201, MKTG 302, Junior standing (60 hours) COURSE DESCRIPTION A firm’s brand name, identity, image and reputation are among its most valuable assets. Answered 1 year ago. 3rd Edition, Pearson Prentice Hall, Upper Saddle River. ISBN: 9780134892498 Table of contents. A branding strategy is a way that a company expands its parent brand. 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Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the. Find step-by-step solutions and answers to Exercise 5f from Strategic Brand Management: Building, Measuring, and Managing Brand Equity - 9780134892498, as well as thousands of textbooks so you can move forward with confidence. Our solutions are written by Chegg experts so you can be assured of the highest quality!Access Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] 5th Edition Chapter 7 Problem 2DQ solution now. Pearson Education. Access Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] 5th Edition Chapter 5 Problem 4DQ solution now. 2 of 4. ISBN-13: 9780134892498. Published 2019. 1 of 4. Step 1. 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